The Great Football Experiment is centred around a Sunday League team from Essex called Ivory FC. They won a competition last year to be backed by Nivea with kit, training from Ray Wilkins and Terry Venables, to see if they could turn a team of no-hopers into world beaters.
Over the last few months, Nivea’s Great Football Experiment has followed the trials of Brentwood’s finest, Ivory FC, on their journey from Sunday League also-rans into a team of world beaters, thanks to FA approved training, coaching and nutritional advice,
The experiment, that has seen plenty of blood, sweat and tears over the season so far, came to a conclusion last week as the Ivory Boys took on a team of England Legends at Dagenham & Redbridge’s Victoria Road. The game was a pulsating affair, with neither side giving an inch, but in the end it was the plucky Sunday League side that pulled off a shock result, taking home the trophy by 2-1.
